120 Barron's - Everyone Is Lying To You

Overview

• What will happen to the White House press briefing room in Trump Administration?
• Trump’s last press conference was in July
• Favors addressing public directly, through Twitter and YouTube
• Not obligated to hold press conferences
• • FDR preferred radio
  • JFK preferred television
• No recent President has been as openly derisive of press as Trump
• • Has called press: scum, lowlifes, the lowest form of life
• Will corporate America co-opt the press tactics of Trump?
• Wouldn’t most CEOs rather avoid “facing the press” in the wake of a bad quarter?
• Why not just Tweet an explanation directly
• 2016 word of the year: “post-truth”
• • World where objective facts matter less in shaping public opinion than appeals to emotion and personal belief
• Apparently, those in corporate PR are fielding questions from clients about how to adapt their communication style for the “age of Trump.”
• Change is in the air and big corporations know it
• Pew survey in October:
• • 5% of people have “great deal of trust” in media
  • 33% in military
  • 24% in medical scientists
  • 4% in business leaders
  • 3% in elected officials
• Trump did not invent this scenario, the internet did
• • Push for 24 hours news
  • Growing illiteracy
  • Shortening attention spans
  • Ease of social media
  • Click bait headlines
  • Customizable newsfeeds
  • What you want to know trumps what you ought to know
  • Shrinking civil discourse
  • Shrinking common ground among Americans
• Trump knew the media could not afford to NOT cover him
• Welcome to a post-truth era where facts matter less
• Think for a moment what the world can do with that
• Stocks took a breather last week but rotation toward domestic growth is intact
• Brent crude has surged in price
• Expectation of rising inflation lifted 10-yr treasuries to 17 month high
• Rising inflation must be accompanied by rising growth
• All eyes are on 2017 to see whether that growth comes
• Meanwhile, China has been outperforming the US markets
• An inward looking US is good for China looking for an opportunity for a power grab

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